BUSINESS DEVELOPMENT,
BRANDING, WEB DESIGN
Massage Therapist
When this 12-year massage clinic was approved to take health insurance, the owner wanted to make website improvements. It turned into a new vision, the mission and values, and the philosophy at the heart of his work. I designed a new logo, and then we built a new website before embarking on a strategic planning process that included a SWOT analysis, new budget systems, evaluating and adjusting the service prices, creating branded forms, writing new contracts with therapists, new signage at the clinic, price sheets, business cards, and so much more.
For some insight into how I work:
I wanted the logo to be a visual representation of the business. The owner was a DJ as well as a massage therapist. The idea of resonance was the root of his business philosophy, not just a name. So, I used a sound wave for the outer edge of the logo.
Visioning, Brand Development, Graphic Design, Website Development, Content Writing, and Copywriting
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Logo, before
Logo, after
Website, before
Website, after
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Signage, new
Cards, new
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Contract with Independent Therapists, new
Extensive research went into this contract template, based on the Department of Labor's recent changes to how they decide if a worker is an employee or independent contractor. So, I made it available to download for others to use.
Client Intake Form, updated
click images below to expand and view samples