SERVICES

solidify your goals
get organized
refine your message

The definition of "success" is different for every business owner, yet many of the roadblocks that we face are the same. We're all dealing with never-ending lists of what should be done, but we're short on time, money, know-how, support, or all-of-the-above. We bootstrap as we build our business, learn as we go, and accept when some things fall by the wayside. 

I'm here to help you with the foundational elements of your business that maybe haven't gotten the attention they need. Passion has gotten you this far, but  research shows  that when you put some effort into planning, you'll have better performance and your business can grow 30% faster.

Your goals are unique, as are the details of what is slowing you down. My process always starts with a conversation so I can learn more about you, your business, and your ideas. Then I'll send you my ideas for how we should move forward, and you decide if a partnership with me is the right fit. 

GOALS

You can't achieve success without clearly defined, measurable goals. They allow you to focus and they provide a way to hold yourself accountable. Most businesses have poorly developed or unrealistic goals and plans. And that can do more harm than having no goals at all.

I help you create smart goals that align with what you want in all aspects of your life. Then I develop realistic plans, with benchmarks, that consider your resources.

Creative Problem Solving
If you need to:

* Start something new / Start over

* Refine what you have

* Prevent or overcome hardship

* Solve a problem​

Deer Heart can provide:

* Tangible support & guidance

* Creativity & logic

* Curiosity & love of learning

* Fresh ideas born from experience 

* New, thoughtful objective opinions

Benefits:

* A different yet understanding perspective

* New approaches & opportunities 

 * Breaking down roadblocks 

* Support through your struggles

Goals & Strategy
If you need​ to:

* Transform vague ideas into solid goals 

* Review & refine existing goals

* Maintain focus & set deadlines

* Write a business plan or pitch

Deer Heart can provide:

* Well-defined goals & action steps

* Ideas for overcoming obstacles

* Suggestions on when to

review & revise your plan 

Think About

* What inspired you?

* What motivates you?

* Where do you want to be?

* What are you willing to do to get there?

Research & Analysis
If you need to

* Streamline or add a system 

* Find data to back what you do

* Make profiles of customers & competition

* Get out of a financial bind
 

Deer Heart can provide:

* New info, methods & examples

* Knowledgeable analysis of your data

* Comparisons of existing options

* Ideas to create something that meets your specific needs

Examples:

* Budget ​Formats

* Statistics & Research for Grants

* Segment Your Customer Base

* Internal Communications Systems

CONTENT

The heart of marketing is the language and the concept. Having thoughtful, well-written , and compelling copy makes you memorable. It's more than just stating the need and describing your services. It's about creatively connecting with a diverse audience.

I tell your story in a clear, informative, and compelling way and use the platform that suits you, your industry, and the audience you want to reach. 

Writing Copy
If you need:

* Mission & Vision

* Website, Newsletters, Social Media

* Press releases & Ads

* Grants Writing

* Profiles, Interviews, Articles, Blog Posts

Deer Heart can:

* Listen to you & learn what you want

* Make an impact

* Inspire action

* Deliver supported facts

* Connect & resonate with your audience
 

Format:

* Slogans & Taglines

* Web Content & Social Media

* Letters, Articles, & Biographies

* Promotions or Educational

* Humorous, Conversational, or Academic

* In line with Mission, Vision, & Values

Branding & Marketing
If you need​ to:

* Update your image

* Match your image to your values

* Find consistency

* Reach more people

* Promote events or new products 

Deer Heart can:

* Develop visual concepts

* Create graphics

* Art direction for web or

print visual content

* Create Advertising & Social Media Campaigns

Professional Partners:

* Photographers

* Graphic Designers

* Website Developers

*Videographers

Relationships
If you need to

* Get new customers

* Improve client retention

* Form partnerships

* Hire great staff

Deer Heart can:

* Make your business memorable...

in the right way

* Segment your customer lists

* Improve vendor relations

* Create strategic partnerships & alliances

Examples:

* Streamline how & how often you communicate

* Adjust messaging to suit different audiences

* Personalize in meaningful ways

* Authentically express gratitude 

& creatively show appreciation

* Ask for advice & feedback

"Your brand is what other people say about you when you’re not in the room."

Jeff Bezos, founder of Amazon

SYSTEMS

Organized processes free up time and allow for good communication with your team, vendors, and clients. They keep finances and operations in order and keep you focused. It's the type of thing absent from many businesses and that void is felt by all of your constituents.

I will streamline policies, procedures, and processes so you can track goals, improve communications, and be better equipped to deliver on your promises to your customers.

Systems
If you need to

* See the big picture

* Keep track of lots of details

* Communicate effectively with staff

* Monitor tasks & manage projects

* Track finances

Deer Heart can:

Examples:

* Pull together a staff handbook

* Write policies & procedures

* Set up Trello, Slack, Google Suite, or other

team communication tools 

Templates
Templates
If you need to

* Consistently track annual expenses

* Recreate old forms

* Improve employee productivity

Deer Heart can:

* Provide brand consistency

* Adjust format depending on audience

* Ensure documents include the right info

Examples:

* Simplify the process

* Flatten the learning curve

* Improve client & vendor relations

* Save time

* Save money

Management
If you need to

*

Deer Heart can:

* Make your business memorable...

in the right way

* Segment your customer lists

* Improve vendor relations

* Create strategic partnerships & alliances

Examples:

* Streamline how & how often you communicate

* Adjust messaging to suit different audiences

* Personalize in meaningful ways

* Authentically express gratitude 

& creatively show appreciation

* Ask for advice & feedback

Voicemail

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Deer Heart Consulting @2020