A Portfolio of My Work
Copywriting, Content Writing, Graphic Design, Art Direction, Event Planning, Branding, Concept Development, Strategic Planning, Systems Development, Forms, Newsletters, Blogs, and more.
This portfolio has a sampling of work I've done in many different areas. Much of my skillset is based around different types of writing. I am a content writer, copywriter, content strategist, communications specialist, publicist, grant writer, technical writer, creative writer, blogger, journalist, and author. I can write to inform and I can write to sell. I have successfully written appeal letters and procedure manuals, contracts and product descriptions, advertising and business plans, SEO-driven web content and value propositions.
I also share examples of graphic design and website development. Most of the technical things I know are self-taught. When I want something done and I need to do it myself, then I find a way through research, trial and error, and a broad network. Thank god for perseverance, motivation, the internet, and talented friends! I do not consider myself a graphic design artist or website developer. I learned how to use the tools necessary to best deliver the messages I write.
Brand Strategy, Brand Development, Website Overhaul
When this 12-year massage clinic was approved to take health insurance, the owner wanted to make website improvements. It turned into a new vision, the mission and values, and the philosophy at the heart of his work. I designed a new logo, and then we built a new website before embarking on a strategic planning process that included a SWOT analysis, new budget systems, evaluating and adjusting the service prices, creating branded forms, writing new contracts with therapists, new signage at the clinic, price sheets, business cards, and so much more.
For some insight into how I work:
I wanted the logo to be a visual representation of the business. The owner was a DJ as well as a massage therapist. The idea of resonance was the root of his business philosophy, not just a name. So, I used a sound wave for the outer edge of the logo.
Visioning, Brand Development, Graphic Design, Website Development, Content Writing, and Copywriting
Gift Certificate Specialized Cards, new
Contract with Independent Therapists, new
Extensive research went into this contract template, based on the Department of Labor's recent changes to how they decide if a worker is an employee or independent contractor. So, I made it available to download for others to use.
Client Intake Form, updated
Contracts & Forms
This is a hodge-podge of different administrative tools o created. Some of these were fun to make, others not so much. But all of them are important; each required research, strategy, and careful consideration in their development so I could be sure they were clear, accurate, thorough, and user friendly.
I did Concept Development, Research, Content Writing, Copywriting, Graphic Design, On Brand Template Creation, etc.
Event Planning & Promo Materials
I've planned, organized, and implemented events of all sizes - from seated lunch for 20 at a farm to a cocktail reception for 50 to dinners and weddings for 250+ people; live auctions, silent auctions, video production, speeches, awards, entertainment, passed and served food, activities and entertainment. I have put on events in empty warehouse spaces, in private homes, at museums and the opera, and out in a field or on a farm. Many I was lead staff, all of them required a team.
I either had direct oversight or was a team member helping with Event Design, Event Planning, & Event Implementation; For the food-centric events, I did Event Concept Development, Art Direction, Copywriting, Vendor Relations, Stage Manager, Event Promotions & Marketing, Speech Writing, and more
But it's been more than social events. I have planned or been involved in the planning of 20-400 vendor art shows, private music performances and three-day music & art festivals, debates, panel discussions, poetry readings, rallies, protests, and more.
Some of these are greeting cards I pulled together for a client to send along with gift certificates they sold - a special touch that is very simple to execute. A couple of these are cards I made to use as part of my own customer service plan. And I added my COVID-Mother's Day Card I made for my sister.
Concept Development, Graphic Design
Here are examples of posts I did for the Santa Fe Farmers Market Instagram. Social media was a small part of my job but is one of the things I am most proud of from my time at the Institute. I grew their followers from 800 accounts to 7,000. And, the quality of the content is good enough that they have been recycling my posts for at least the year since my departure.
On Facebook, I have implemented annual branded campaigns, promoted events and services, sold items, paid ads, boosted posts, integrated with Instagram, assigned as an administrator for 15+ groups, and more.
Social Media - Viral Post
It makes me unbelievably happy that my most viral post is an instructional video of an abuela sharing her family recipe for bischochitos. It may not have mind-blowing stats, but I’m pretty proud of the 183 comments, 722 interactions, and 72,000+ views we got when we shared this video from The Wisdom Archive.
When I found the original video on YouTube, it was not new and it had a couple hundred views. When I first shared it on Facebook, it got a couple hundred more views. Then, I re-shared it months later, this time posting in some strategic Facebook groups at a strategic time of year – a month before Christmas, the prime season for these cookies as well as for people reminiscing about holidays with grandma. Soon, the video launched into tens of thousands of views. Two years later, and people still watch and interact. Because it's an awesome video.
Advertising & Media Relations
I have developed the strategy for a lot of advertising campaigns, with a focus primarily on print, social media, and radio advertising and some television and video. This includes some graphic design and a lot of writing. I also have extensive experience in public relations: working with the media, writing press releases, etc.