Deer-Heart-Consulting-Small-Business-Development-Vision-Strategy-Systems-Marketing (2).web

PORTFOLIO

I also share examples of graphic design and website development. Most of the technical things I know are self-taught. When I want something done and I need to do it myself, then I find a way through research, trial and error, and a broad network. Thank god for perseverance, motivation, the internet, and talented friends! I do not consider myself a graphic design artist or website developer. I learned how to use the tools necessary to best deliver the messages I write. 

This portfolio has a sampling of writing I've done in many different areas. I am a content writer, copywriter, content strategist, communications specialist, publicist, grant writer, technical writer, creative writer, blogger, journalist, and author. I can write to inform and I can write to sell. I have successfully written appeal letters and procedure manuals,  contracts and product descriptions, advertising and business plans, SEO-driven web content and value propositions.

Click a title to jump to a specific section.

Book-Kids Activity Book-Content Writing-

Click the image to see examples  from the kids' activity book created with Spencer Olsen, Creative Director, Meow Wolf Las Vegas.

Free Download available.

Click the image to see examples of infographics, annual reports, donor forms, and more examples of fundraising collateral I created, as art director, writer, designer, or other.

Info Graphics-Nonprofit and Programs Sna

I've planned, organized, and implemented events of all sizes - from chef-hosted lunches at a farm for 29 people to cocktail receptions for 50 to dinners and weddings for 250+ people. My events have included live auctions, silent auctions, video production and presentations, speeches, awards, passed and served food, activities & live entertainment, full production performances, and more. I have put on events in empty warehouses, private homes, museums, parks, the opera, and out in a field or on a farm. Many I was the lead staff. All of them required a team.

I either had direct oversight or was a team member helping with Event Design, Event Planning, & Event Implementation; For the food-centric events, I did Event Concept Development, Art Direction, Copywriting, Vendor Relations, Stage Manager, Event Promotions & Marketing, Speech Writing, and more

But it's been more than social events. I have planned or been involved in the planning of 20-400 vendor art shows, private music performances and three-day music & art festivals, debates, panel discussions, poetry readings, rallies, protests, and more.

click images below to expand and view photos and promotions from my events

Here are examples of posts I did for the Santa Fe Farmers Market Instagram. Social media was a small part of my job but is one of the things I am most proud of from my time at the Institute. I grew their followers from 800 accounts to 7,000. And, the quality of the content is good enough that they have been recycling my posts for at least the year since my departure.

On Facebook, I have implemented annual branded campaigns, promoted events and services, sold items, paid ads, boosted posts, integrated with Instagram, assigned as an administrator for 15+ groups, and more.