Alexis Brown Deer Heart Consulting Santa

A Portfolio of My Work

Copywriting, Content Writing, Graphic Design, Art Direction, Event Planning, Branding, Concept Development, Strategic Planning, Systems Development, Forms, Newsletters, Blogs, and more.

I helped developed the Marketing Concept; Wrote description; Invited to Write & Edit Photography Book

Photography Exhibit, Photography Book

Over the course of many meet-ups and chats over coffee, photographer Daniel Quat and I developed  the concept for how he would introduce his series of intimate photos. The discussions were always very interesting but intense - trauma, #MeToo, transformation. When we realized our chats had produced the concept that he felt comfortable with using, he asked me to write the short description for promoting a photo exhibit of the series. And then he asked me to interview the models and write/edit a photography book of the series that is in the works.

This portfolio has a sampling of work I've done in many different areas. Much of my skillset is based around different types of writing. I am a content writer, copywriter, content strategist, communications specialist, publicist, grant writer, technical writer, creative writer, blogger, journalist, and author. I can write to inform and I can write to sell. I have successfully written appeal letters and procedure manuals,  contracts and product descriptions, advertising and business plans, SEO-driven web content and value propositions.

I also share examples of graphic design and website development. Most of the technical things I know are self-taught. When I want something done and I need to do it myself, then I find a way through research, trial and error, and a broad network. Thank god for perseverance, motivation, the internet, and talented friends! I do not consider myself a graphic design artist or website developer. I learned how to use the tools necessary to best deliver the messages I write. 

I did Content Writing, Project Planning and Graphic Design

Annual Report

I am the president of the board at Solace Crisis Treatment Center in Santa Fe. Short on development staff, I volunteered to design and write content for their Annual Report. There is a lot of data to share, and I needed to find a way to make it all fit without any particular piece of information getting lost. Previous designs were limited to gray and orange; I added color and graphics to help draw the eye across the page. And because I love color.

I did the Concept Development, Research & Writing

Multi-Age Kids' Activity Book

I had been wanting to write a kids' book. And then this project fell in my lap.

Initially it was going to be simple facts and clip-art. I turned it into valuable educational, engagement, and promotional tool for the Farmers' Market. 

in collaboration with Spencer Olsen 

Creative Director, Meow Wolf Las Vegas

You can download Volume 1 of the Farmers Market Kids' Activity Book and prints on 8.5x11 paper.

Brand Development & Website Overhauls

This is a collection of branding projects I have done, including my own logo. When there are "before" photos available, they follow the updated version. Each project included selecting color palette and fonts (based on research into appropriate styles for industry and perspective), developing a brand voice for website copy and newsletters, logo development, website design and website development.

I Developed the Concept, Visioning, Brand Development, Graphic Design, Website Development, Content Writing, and Copywriting. I did the logo design for some of these.
I did Concept Development, Strategy, Research, Content Writing, Art Direction, & Evaluation

Nonprofit Program One-Sheets

These program one sheets provide a quick yet complete overview of individual nonprofit programs, including:

  • need & statistics

  • how the program works

  • outcomes& testimonials

  • cost & funders

These required extensive research and strategy -  ultimately, a couple years of fine-tuning how to describe the programs. I hired a graphic designer to do the final layout. Donors and foundations responded well to these. And my boss liked them so much she took credit for creating them - always a sign you did good work.

Sample Blog Posts

I developed this list from ideas presented in a SFCC psych class that I took so I could understand my brain a little better.

If you want to know a little more about me, this would be the sample blog post to read. 

In 2019, I did a Black History Month series - one person every day through February. This was from the the posts I did in 2020.

Contracts & Forms

This is a hodge-podge of different administrative tools. Some of these were fun to make, others not so much. But all of them are important; each required research, strategy, and careful consideration in their development so I could be sure they were clear, accurate, thorough, and user friendly.

I did Concept Development, Research, Content Writing, Copywriting, Graphic Design, On Brand Template Creation, etc.

Here, you will see examples of:

  • a nonprofit donor form

  • an instruction sheet

  • a contractor bid sheet

  • an invoice

  • a short wedding planning list

  • a part of a long and detailed independent contractor agreement. The independent contractor agreement was developed after careful review of the Department of Labor's proposed changes to the criteria for deciding employee status. If you want to see the full version, you can download it below.

For any legally binding document, have a lawyer review language before using it.

Event Planning & Promo Materials

I've planned, organized, and implemented events of all sizes - from seated lunch for 20 at a farm to a cocktail reception for 50 to dinners and weddings for 250+ people; live auctions, silent auctions, video production, speeches, awards, entertainment, passed and served food, activities and entertainment. I have put on events in empty warehouse spaces, in private homes, at museums and the opera, and out in a field or on a farm. Many I was lead staff, all of them required a team.

I either had Direct Oversight or was a Team Member in Organizing the Design/Planning/Implementation of these events; For the Food-centric events, I did Concept Development for Promo & Events, Art Direction, Copywriting, Vendor Relations, Stage Manager, Marketing, Speech Writing, and more

But it's been more than social events. I have planned or been involved in the planning of 20-400 vendor art shows, private music performances and three-day music & art festivals, debates, panel discussions, poetry readings, rallies, protests, and more.

Cards

Some of these are greeting cards I pulled together for a client to send along with gift certificates they sold - a special touch that is very simple to execute.

A couple of these are cards I made to use as part of my own customer service plan.

And I added my COVID-Mother's Day Card I made for my sister. 

Concept Development, Graphic Design

Social Media

Here are examples of posts I did for the Santa Fe Farmers Market Instagram. Social media was a small part of my job but is one of the things I am most proud of from my time at the Institute. I grew their followers from 800 accounts to 7,000. And, the quality of the content is good enough that they have been recycling my posts for at least the year since my departure.

On Facebook, I have implemented annual branded campaigns, promoted events and services, sold items, paid ads, boosted posts, integrated with Instagram, assigned as an administrator for 15+ groups, and more.

Instagram, Facebook

Social Media - Viral Post

It makes me unbelievably happy that my most viral post is an instructional video of an abuela sharing her family recipe for bischochitos. It may not have mind-blowing stats, but I’m pretty proud of the 183 comments, 722 interactions, and 72,000+ views we got when we shared this video from The Wisdom Archive.

Shared Content

When I found the original video on YouTube, it was not new and it had a couple hundred views. When I first shared it on Facebook, it got a couple hundred more views. Then, I re-shared it months later, this time posting in some strategic Facebook groups at a strategic time of year – a month before Christmas, the prime season for these cookies as well as for people reminiscing about holidays with grandma. Soon, the video launched into tens of thousands of views. Two years later, and people still watch and interact. Because it's an awesome video.

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