Vision, evaluation, strategy, and action are the foundation of this work. These make up your compass - keeping you on track for lasting success. Clarity of vision, analysis of prior activities, an overarching strategy, and an adaptable action plan give you direction, motivation, and a means of accountability. It's why I tailor my scope of work to each business owner and your unique needs.

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My Process To Help Create Your Small Business' Plan

I bring creative ideas and over 20 years of experience to help you grow your customer base, increase your profit margin, and save time with efficiency and intention.

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Deer Heart Consulting's mission is to help small business owners, entrepreneurs, & microbusinesses overcome the odds and achieve long-term success by equipping them with new ideas, tools & skills, and providing hands-on support in implementing necessary changes.

I help businesses develop their business plans - both the written document and the strategies and actions for the parts that make up those plans. 

I am a strategist and writer with a background in finding opportunities, getting things done, and effectively communicating to the right people at the right time.

Together, using reflection, research, and evaluation, we thoughtfully design your strategy, find the right systems and tools, and create your marketing materials. With time and practice, every aspect of running your business will be an authentic expression of your values and vision.



Adjust messaging & approach to match audience

Mission & Vision 

Authentic language reflecting your hopes & values

Adjust the language & approach so you get funded

Business Plans & Pitches


Procedure Manuals, Employee Handbooks, How-To Guides, Forms, Brochures & more


First drafts of Contracts, Late Payment Letters, Bylaws, etc.

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Improve your efficiency, accountability & profitability

Task Management

Improve productivity with a system tailored to you

Track customer engagement, Vendor agreements, Inventory, Staff Schedules, etc.




Budget Templates & Forecasts; Finding the right Tool, Software or Person; Pricing & Pay Schedules, etc.

Customer Experience

User-friendly, minimum effort

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Building Trust


Build strong relationships within each constituency


Reconnect with passion overcoming limiting beliefs & see silver linings

Validate, listen to understand  & show sincere appreciation to team, customers & vendors

Building Trust


Improve outcomes & morale by seeking opinions from all staff, customers, colleagues, etc.


Release fear & improve ability to adapt to struggles & change​

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Compelling & memorable content to grow audience

Authentic Voice

Develop brand, Connect with creative industry, Art Direction, Graphic Design

Customer profiles to know who to target, where to reach them & what to say

Target Messages

Design, Content, Build & SEO Management. Visit


Expand your exposure with adapted messaging

The Gear for the Journey

The Four Directions

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Vision underlies everything with your business. It is born from personal experiences, values, and limiting beliefs. It requires a growth mindset, drive, and an understanding that we may never reach our ultimate goal.

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Whether something is deemed a success or failure, we must try to find out all we can about what contributed to the outcome. We must look at how we do things, ask questions, show gratitude, not be afraid of change, and seek out diverse perspectives.

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Strategy is a pattern of behaviors and how we make decisions. It reveals opportunities and silver linings. It requires clear vision, analytical and creative thinking, research, consideration of resources, imagined possibilities and a release of fear.

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All of this prep work needs to be put into action. We map the path to our goal, choosing stops along the way to review and adjust the course. We decide which tools to use, how we want to use them, and who's responsible for them.  

Deer Photo by Scott Carroll on Unsplash.

"Alexis was an incredible asset to our team. Eloquent, problem-solving, innovative, and compassionate. She brought organization and insights that took our project to the next level. She is a catalyst for positive change.


"Working with Deer Heart Consulting gave me the insight and direction I needed in starting my business. Alexis encouraged me to think 'big picture' and helped me identify and hone the tools I needed to create a sustainable creative profession.

Alexis has the passion and the experience to help you create goals and work towards the benchmarks without losing sight of the original intent. Deer Heart Consulting has been integral to my successful creative business venture.

I sleep easier knowing I have her support."