Vision, evaluation, strategy, and action are the concepts that define my approach to small business strategy
These ideas are the common thread among the varied types of support I provide. They are the reason I tailor my work to each business owner and your unique needs. And, when they are tailored to your vision, the obstacles you face, and the needs of your customers, then they are the tools that will help you achieve lasting success.
The Services I Provide
Vision underlies everything with your business. It guides our decision-making. It is born from personal experiences, values, & limiting beliefs (those nagging negative thoughts that hold us back). It requires a growth mindset & an understanding that we may never reach our ultimate goal.
Whether something is deemed a success or failure, we must try to find out all we can about what contributed to the outcome. We must look at how & why we do things, show gratitude, be willing to admit we're wrong, not be afraid of change, be open to knew ideas, & seek varied perspectives.
Strategy is a pattern of behaviors & how we make decisions. It is what reveals opportunities & silver linings. Strategy requires clear vision, analytical & creative thinking, research, consideration of resources, imagined possibilities & a release of fear.
All of this prep work needs to be put into action. This is where the plan comes about. We map the path to our goal, choosing stops along the way to review & adjust the course. We decide which tools to use, how we want to use them, & who's responsible for them.
You may be looking to adjust your marketing approach, get your financials in order, or tackle that task list that never seems to get any shorter. Strategy isn't at the top of your list of needs, but you do want fresh ideas and you need help getting it all done.
I will bring creative ideas, a library of research, and over 20 years of experience to help you grow your customer base through targeted marketing, lower your expenses and develop more accurate forecasts, and save time through streamlining your processes for efficiency.
You'll also gain a way to measure every decision you make - a guide that will keep you from veering from your path and makes it easier to make progress toward your goals.
Adjust messaging & approach to match audience
Mission & Vision
Authentic language reflecting your hopes & values
Business Plans & Pitches
Adjust the language & approach so you get funded
Procedure Manuals, Employee Handbooks, How-To Guides, Forms, Brochures & more
First drafts of Contracts, Late Payment Letters, Bylaws, etc.
Improve your efficiency, accountability & profitability
Track customer engagement, Vendor agreements, Inventory, Staff Schedules, etc.
Improve productivity with a system tailored to you
Budget Templates & Forecasts, Finding the right Tool / Software / Person, Pricing & Pay Schedules that account for direct & hidden costs & are fair & competitive, etc.
User friendly with minimum effort
Build strong relationships with all connected to your business
Validate, listen to understand, & show sincere appreciation to team, customers, & vendors
Improve outcomes & morale by seeking opinions from all staff, customers, colleagues, etc.
Reconnect with passion, overcome limiting beliefs, & see silver-linings
Release fear & improve ability to adapt to struggles & change
Develop Brand, Connect with Creatives, Art Direction, & Graphic Design
Compelling & memorable content to grow audience
Customer Profiles to know who to target, where to reach them, & what to say
Website & SEO
Design, Content, Build, & SEO Management so the right people show up to a user-friendly site
Social Media, Ads & PR
Expand your exposure with adapted messaging
To support small business owners that have not been served by traditional consulting agencies, equipping you with effective tools, ideas, training, and skilled hands-on support so you can overcome the odds & achieve long-term success.
Artists & Entrepreneurs from Creative Industries
Working Class & So-Called "Blue-Collar" Businesses
Service Industry & Those Providing Valuable Services
Businesses Owned By Marginalized Groups
Start Ups That Lack Capital / Are Self-Funded
Who I Serve
The main reasons businesses fail:
Lack of Planning
My work is varied & personalized, but I always use:
What I Do
The Gear for the Journey
The Four Directions
"Alexis was an incredible asset to our team. Eloquent, problem solving, innovative, and compassionate. She brought organization and insights that took our project to the next level. She is a catalyst for positive change."
photographer & artist
Jill Sutherland McKenna
It seems we most often go to marketing to solve our business woes. But marketing is only effective if your first steps are reflection, research, and organization.
My work for small businesses is focused on:
Refining Mission & Vision
Setting SMART Goals
Creating Action Plans
Streamlining Systems & Process
Relationships with Customers, Employees, Partners, & Vendors
Marketing & Communications