Vision, evaluation, strategy, and action are the concepts that define my approach to small business strategy

These ideas are the common thread among the varied types of support I provide. They are the reason I tailor my work to each business owner and your unique needs. And, when they are tailored to your vision, the obstacles you face, and the needs of your customers, then they are the tools that will help you achieve lasting success.

The Services I Provide

Vision underlies everything with your business. It guides our decision-making. It is born from personal experiences, values, & limiting beliefs (those nagging negative thoughts that hold us back). It requires a growth mindset & an understanding that we may never reach our ultimate goal.


Whether something is deemed a success or failure, we must try to find out all we can about what contributed to the outcome. We must look at how & why we do things, show gratitude, be willing to admit we're wrong, not be afraid of change, be open to knew ideas, & seek varied perspectives.


Strategy is a pattern of behaviors & how we make decisions. It is what reveals opportunities & silver linings. Strategy requires clear vision, analytical & creative thinking, research, consideration of resources, imagined possibilities & a release of fear.


All of this prep work needs to be put into action. This is where the plan comes about. We map the path to our goal, choosing stops along the way to review & adjust the course. We decide which tools to use, how we want to use them, & who's responsible for them.  


You may be looking to adjust your marketing approach, get your financials in order, or tackle that task list that never seems to get any shorter. Strategy isn't at the top of your list of needs, but you do want fresh ideas and you need help getting it all done.

I will bring creative ideas, a library of research, and over 20 years of experience to help you  grow your customer base through targeted marketing, lower your expenses and develop more accurate forecasts, and save time through streamlining your processes for efficiency.

You'll also gain a way to measure every decision you make - a guide that will keep you from veering from your path and makes it easier to make progress toward your goals.

Adjust messaging & approach to match audience


Mission & Vision 

Authentic language reflecting your hopes & values

Business Plans & Pitches

Adjust the language & approach so you get funded


Procedure Manuals, Employee Handbooks, How-To Guides, Forms, Brochures & more


First drafts of Contracts, Late Payment Letters, Bylaws, etc.

Improve your efficiency, accountability & profitability

Database Development 

Track customer engagement, Vendor agreements, Inventory, Staff Schedules, etc.

Task Management 

Improve productivity with a system tailored to you



Budget Templates & Forecasts, Finding the right Tool / Software / Person, Pricing & Pay Schedules that account for direct & hidden costs & are fair & competitive, etc.

Customer Experience

User friendly with minimum effort

Build strong relationships with all connected to your business

Build Trust

Validate, listen to understand, & show sincere appreciation to team, customers, & vendors 


Improve outcomes & morale by seeking opinions from all staff, customers, colleagues, etc.


Reconnect with passion, overcome limiting beliefs, & see silver-linings



Release fear & improve ability to adapt to struggles & change

Authentic Voice

Develop Brand, Connect with Creatives, Art Direction, & Graphic Design

Compelling & memorable content to grow audience

Targeted Messages

Customer Profiles to know who to target, where to reach them, & what to say

Website & SEO

Design, Content, Build, & SEO Management so the right people show up to a user-friendly site


Social Media, Ads & PR

Expand your exposure with adapted messaging

To support small business owners that have not been served by traditional consulting agencies, equipping you with effective tools, ideas, training, and skilled hands-on support so you can overcome the odds & achieve long-term success.

My Mission

Artists & Entrepreneurs from Creative Industries

Working Class & So-Called "Blue-Collar" Businesses


Service Industry & Those Providing Valuable Services

Businesses Owned By Marginalized Groups

Start Ups That Lack Capital / Are Self-Funded

Who I Serve

The main reasons businesses fail:

Financial Hurdles

Inadequate Management 

Lack of Planning

 Ineffective Marketing

My work is varied & personalized, but I always use:

Creative Problem-Solving

Authentic Storytelling

In-Depth Research

Hands-On Implementation

What I Do

My Approach

The Gear for the Journey

The Four Directions

"Alexis was an incredible asset to our team. Eloquent, problem solving, innovative, and compassionate. She brought organization and insights that took our project to the next level. She is a catalyst for positive change."

photographer & artist

Jill Sutherland McKenna

It seems we most often go to marketing to solve our business woes. But marketing is only effective if your first steps are reflection, research, and organization.

My work for small businesses is focused on:

  • Concept Development

  • Refining Mission & Vision

  • Developing Strategy

  • Setting SMART Goals

  • Creating Action Plans

  • Streamlining Systems & Process

  • Relationships with Customers, Employees, Partners, & Vendors

  • Marketing & Communications

I am a strategist and writer with a background in planning, getting things done, evaluating the results, and effectively communicating to the right people at the right time.

Deer Heart Consulting

Make the Leap


Your Goals

2020 All rights reserved.

  • Facebook icon Deer Heart Consulting
  • LinkedIn icon Deer Heart Consulting
  • Yelp icon Deer Heart Consulting
  • Google Drive icon Deer Heart Consulting
  • Wordpress icon Deer Heart Consulting
  • Wordpress icon Deer Heart Consulting

Supporting local businesses

Santa Fe - Albuquerque - Taos

& Across the United States