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CREATIVE STRATEGY - EFFICIENT SYSTEMS - COMPELLING MESSAGING

Comprehensive Business Development for Small Businesses

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DEVELOPING YOUR PLAN

Clarity of Vision & Creative Strategy

We look at your interests, influences, & motivations to help determine your goals; We explore ideas & opportunities that can promote growth for your business; We determine which strategies, initiatives & activities will help you to achieve your goals. 

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Reasonable Plans
of Action

We develop your business objectives, plans, actions, & benchmarks you will use to facilitate the implementation of your chosen strategies; We will frame those within the context of what resources will be needed, what resources you have or can get, & strategize ways to fill the gaps.

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Find or Create Tools for Success

We explore ways to make ends meet, whether that be developing a network of partners, growing your customer base, finding tech that can lighten your load, building the foundation for your marketing, building a template library - anything that can help you reduce effort & improve efficiency.

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WRITING YOUR PLAN

For the Audience

The format of the final deliverable will be decided by the intended audience & the desired outcome. Examples of various business plans I have written include:

- Business Plan
- Pitch Deck
- Media Kit & Press Releases 
- Podcast Pitch
- SEO Strategy
- Guidelines & Training Toolkit
- Employee Handbook & Operations Manual
- Customer Profiles & Marketing Plan
- 3- and 5-Year Budget Forecasts
- and more
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Heavy Lifting...

My involvement at this stage is determined by your needs & budget. On one end of the spectrum, you can let me do the "heavy lifting"  so you can focus on other priorities. If we do a traditional Business Plan, for example, the deliverable will include:

- Detailed, realistic budget forecasts
- In-depth research & analysis of industry, audience, & competitors
- Pricing & Marketing Strategy
- Setting the framework for your company culture based on your vision & values
 - & so much more. 
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....Or Gentle Guidance

You may not need or have the funds for that level of support. At this end of the spectrum, I support your writing of the plan by:

- Guiding & prioritizing your efforts
- Providing templates & resources
- Continued strategizing
- Helping you prevent common mistakes
- Identifying potential obstacles & brainstorming ways to avoid or recover from them
- Seeking & incorporating outside perspectives
- Editing & providing feedback on the final document
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TESTIMONIAL

WHAT PREVIOUS CLIENTS SAY

Pete Gurule (d), Massage Therapist

Massage Therapist (d.)

Pete Gurule

 
 
"With Alexis at my side, I am more comfortable than ever - knowing I’ve got someone on my team who will guide me through the woods where sometimes unexpected challenges arise and also surprising joys and ownership experiences.  Because of Alexis, my business is taking an entirely new shape and my vision is more clear than ever.  I’m less overwhelmed by the details and minutia that go into growing into a full-fledged practice. I have only started my journey of expansion and growth of my clinic with Alexis and the results are already clear and measurable.  Her work is refining the optics of my business both online and in-person.  I’m more confident than ever when I talk to people about what I do and that I’m a business owner.  I rest easy knowing that I’ve found the best business consultant I could have ever hoped for."  
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Artist

Jill Sutherland - Circle of Doors Tarot Project

 
 
"Alexis was an incredible asset to our team. Eloquent, problem-solving, innovative, and compassionate. She brought organization and insights that took our project to the next level.
 
She is a catalyst for positive change."
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Financial Advisor

Mona Malec

 
 
"Alexis has listened to my fears without judgment. I have been guided by her to bring these thoughts into a coherent and actionable plan; not just for the business, but for me; in a variety of areas of my life.   
 
Hands down, the most valuable piece of her process is Alexis' ability to guide, but never impose herself over her client's needs."


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Director

Carlos Sanistevan, High Mayhem Emerging Arts

 
 
"Alexis Brown is a PR magician.
Once she took over our press and promotional duties, our profile, and recognition as an arts organization increased tenfold. We began to get much more national and international press and acknowledgment.
 
She is a wordsmith and a research machine. She discovered leading organizations and publications, seduced them with her beautifully written press releases, and the accolades began to flow. Alexis is a unique asset to all who work with her."